Author(s)

Ling Zhu and Hongying Dong

Corresponding Author

Ling Zhu

Abstract

The change of the network environment to the form of popular culture is reflected in multiple dimensions. The Internet is not only a platform carrier of cultural production and consumption, but also a tool of comment, and even becomes the content of consumption itself. The opinions of network cultural consumption are influencing the style flow of cultural products imperceptibly. Different from the way of opinion exchange in elite culture, the way of opinion synergy in Internet public opinion has a significant language economy and post-modern aesthetic style. The mechanism and principle explained by the synergy theory provide us with an analytic perspective and tool to understand and grasp the key nodes and implied elements in the opinion synergy of Internet cultural consumption.

Keywords

Cultural Consumption; Network Age; Opinion Synergy; Dominant Opinions